How To Create A Twitter Marketing Strategy For Your Business?
The most important thing when marketing your business on social media is to make sure that your communication strategy truly reflects the personality of your business and the customers you would like to attract.
Being remarkable at something special really helps to shine through over and above similar enterprises, making sure you stand out and become the #thoughtleaders.
Each business is unique and will have certain taboo subjects and communication styles. The reputation of the business is visible over social media for everyone to see so a certain degree of planning is necessary.
1) Start with the end in mind, who are your customers? Where are they communicating the most? Then you start to listen, then begin to tailor communications to those specific demographics and or platforms, Twitter may not be the best place to be for your business so makes this research even more critical.
2) You need to have a strategy meeting with your team. Everyone has a big piece of paper and then draws a box. Inside the box listing subjects and certain language or slang that is acceptable to the “Tone of Voice” of your business.
Outside the box listing subjects that do not suit your brand or style, for instance it may be the case that saying certain words would be acceptable with **** but for others may be a complete taboo!
Without the essence of who you are and what the key stakeholders actually deem “The Brand” any social media strategy is useless entirely.
3) Who will Tweet in your team? This is very important if you are a large enough business to employ a full time marketing executive then great, but failing that the people who tweet need enthusiasm and a degree of personality. You may decide to choose certain team members on different days of the week for instance.
4) Where will they tweet from? We recommend mostly that businesses tweet from one or two main accounts and then the people tweeting put their initials after each response giving a more personalised experience.
5) How many Tweets a day will you be sending out? Who will be responsible for sending out those tweets or scheduling them and then interacting and following up with people?
6) What software will you use for scheduling, reporting and cleaning up your community? Remember the less time you spend finding content and tweeting it out the more time you can spend interacting with potential clients, the better chances you have of getting sales from your efforts.
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