Marketing For Dentists With Twitter
Before you start calling dental marketing companies, the best place to start is to get a blank piece of paper and draw a big square in the middle. This box is going to help you to work out your company tone of voice or communication style. It is the exact style of your business, the personality that suits your company and what is acceptable to your management team to tweet about. But this is just one of the few part of dental marketing ideas that is important.
For example you could decide that using the word S*** is acceptable as long as you put the stars in or not. You may say that it is not acceptable at all to retweet certain tweets. You may find them funny but your audience and corporate image would not fit the message they send out.
Like this one for example I could not retweet as I thought it over stepped the mark with our corporate image.
It could be that tweeting about football and other sports is acceptable to your management team, providing you follow the 80/20 rule, 80% on topics inside the area your business focuses on and 20% random entertaining content.
The next step is to consider whether you will have more than one twitter account for your team, some of the larger businesses just put their initials after the tweets they are responding to.
This is a decision to be considered very carefully, covering all the angles, are you planning on in house twitter accounts setup by you and then changing the names for new employees or will you let your team set up their own.
My personal opinion on this is that you should set up your own accounts, linking to a company email address. Otherwise when your staff leave all those hours they have spent interacting with potential clients and members of the press could be wasted and a new member of staff will have to start again.
Once you have worked out what your preference is it is important to issue an internal document for your team to understand exactly where they stand and what is acceptable to tweet about, what happens when they leave your employment.
The next step is to work out what software solution will be used to schedule some of your tweets and to allocate someone to listen to what is happening in your industry. Finding useful content for your team to tweet and put out there creating interactions. Allocating certain tweets in real time to benefit your on patch sales people for instance, giving them the tools and knowledge to respond to sales leads almost instantly.
So if you would like some help with your Twitter setup, please fill out the enquiry form below for a free 10 minute consultation.
By Nathaniel Schooler, GetWise Marketing