This is The Fundamental Part of Successful Dental Internet Marketing
Tracking which sources your sales and leads have come from dental seo and other online activities is one of the most important practices of dental marketing, yet even with the amount of affordable technologies available that allow dentists to do this, this fundamental practice still being neglected and ignored by many.
Not only that, but you can actually use these same technologies to optimise your marketing efforts and yield a greater response and conversion rate. In this article, I want to show you some of the ways you can achieve this as well as the tools that make them easy to achieve.
Your Practice's Website
In the digital age, inbound marketing is taking the reigns. People have been able to search for dentists in their local area for years now, and it's for this reason that your website should be optimised to perform in the best way it can.
Google Analytics has a feature called "Experiments" which allows you to create a separate version, or "variation", of one of your pages and conduct a split test to see which performs best.
For instance, you could take your main home page and create a new version where you test a new offer to see if it out-performs the original in terms of generating a telephone response. Google will direct your website traffic evenly across both versions and show you comparing statistics. This is something your web developer should easily be able to do.
In a previous Mediahawk blog article, we talk about whether or not print advertising is working anymore. In short, we believe it is, as long as it's done right.
Just like above, you can split test new ads to see which perform best. Be sure to only change one element of the advert at a time - whether that be the headline, offer or copy itself - and have separate phone numbers or web addresses so you can easily track which are performing and which are wasting you money.
If you can create a great ad with good content, a compelling offer and negotiate rates then print advertising can still be incredibly profitable for you.
Tracking & Measuring
The key to testing and optimising your marketing efforts is to measure where every single response is coming from. This is now easier than ever before thanks to the technology that Google Analytics and Mediahawk brings.
Google Analytics has been around for awhile - most people typically know how to measure where their online traffic is coming from using this powerful and free software, but what about prospects who are picking up the phone to call your practice directly?
Mediahawk, a powerful call tracking solution, fills in this missing link. With it, you can track which advertisements, SEO keywords and PPC campaigns are leading to people picking up the phone. Used properly you can easily increase the effectiveness of your efforts and dramatically cut wasteful marketing costs.
An extra bonus with Mediahawk is that, thanks to the call recording, whisper and missed call alert technologies, you can substantially increase the effectiveness of your operations, allowing you to increase the impact your sales force and customer service staff makes.
Set up a system like this to optimise and measure your marketing efforts and your practice will benefit from a real boost in ROI.