GetWise Multiple Practice Growth Program
Before we recommend any dental seo or any other online marketing initiative to bring you in any new patients and help you to convert more enquiries, we insist that you have the correct financial control methods in place to grow your business effectively.
We recommend a fantastic software solution called Air Metrics. This solution will enable you to have up to date reporting for multiple practices, giving you all the information that you need to make correct financial decisions and maximise your investment in your dental marketing.
Created by dentists for increasing profits, making it easy for your management team to oversee the running of multiple practices, maximising profits by enabling you to look at your financials on a daily basis to see what treatments are making you the most money and which staff members are using unnecessary materials. Air Metrics software has enabled dental businesses to save over £200,000 a year.
We make sure that our clients think about using this software prior to launching a strategic initiative. This will give them an exact picture of where they are on a daily basis, what money is spent and why.
In some instances, we have found that money spent on advertising has not been analysed for return on investment. A dentist we know of with two practices, has been spending £797 a month on newspaper adverts, when we asked if it brought him in any business he said "I am sure it seems quieter when I don't advertise"
We recommend you have all the financial control methods in place prior to any campaign. If the dental practice has decided not to use the Air Metrics solution, they must want to spend their money more efficiently and create the lowest (CPA) cost per patient acquisition as possible, if not we will not work with them.
Tracking enquiries is also vital, new patients may be asked by the receptionist where they found the practice or a more sophisticated call tracking solution may be used. Calls can be recorded and different telephone numbers allocated for each marketing campaign finding the best investment possible for the business. We recommend a great solution from MediaHawk and we will set up and manage this on your behalf.
As long as the return on investment is traced, we are happy to progress to the next logical step of our multiple practice growth program, which is keyword research and competition analysis.
Contact us to arrange a free consultation, the first step in growing your profits.
By Nathaniel Schooler, GetWise Marketing