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Your Dental Marketing Efforts Will Be Dramatically Enhanced...                       By Utilising One The Use Of The Most Overlooked Tools in Dentistry...

 

Email Marketing

It is a well tested fact that on average each prospect requires on average at least 7 different contacts before they will but something. In dentistry, the odds are more in your favour because the motivating factors of a raging toothache are hard to beat. But what about if a potential patient was looking into having dental implants or clear braces?

When it comes to spending thousand of pounds of one's hard earned cash, they will not want to rush into anything. They will want to research, research and do even more research before placing their trust and their cash in your hands.

They've Worked Hard For Their Cash, Now You've Got To Work Hard For Their Trust...

But not as hard as you think... this is where dental email marketing comes in. Email marketing is a great communication tool if used properly. An email campaign is a one or more emails sent to a group of recipients who have opted in to an email list. A timed or "drip" campaign will send out emails at regular intervals (perhaps once per week). The stream of timed emails will be triggered by a specific action by each recipient - usually by the recipient signing up to receive the emails. This cycle may be repeated for a specified number of iterations.

Benefits:

  • Saves you money.
  • Sending communication via Event Campaign is considerably cheaper than sending via traditional post.
  • Saves you time.
  • Compiling, testing and sending an email marketing campaign can be completed by us in a matter of hours or minutes, not days, freeing up your time to let you do what you do best.
  • Helps build brand awareness.
  • Regular communication with your clients' helps you build awareness and enhance customer loyalty.
  • Allows you to track responses instantaneously.
  • Event Campaign shows you who opened your e-newsletter, what links they may have opened and how they responded to your campaign.
  • Lets you communicate directly with your target audience.
  • Your e-newsletter is delivered straight to the inbox of your client, allowing you to push your message to your audience.
  • Allows you to communicate personally with your clients.
  • Each message sent via Event Campaign can be personalised for each recipient. Sending an e-newsletter to Dear George, reads a lot better than sending it to Dear Sir, or Dear Patient.
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    Creating a Winning Email Marketing Strategy:

  • Plan Your Email Campaign– It’s important to plan your email campaign well in advance before the newsletter sending date.
  • Design a Marketing Page: We will create separate marketing page or we can say landing page for newsletter campaign. In this page we will provide as much as information of our company products and services. We will create design mockup options of the landing page and send it to client for approval. This page includes the Check Out or Buy Now options available so that any one can directly buy any products or services from landing page itself. Client will provide us the content of landing page.
  • Segment and Personalise: After creating the separate landing page, we will start planning the newsletter Segment and offers. What type of offers and discounts we are providing to our client is also included on the newsletter.
  • Design Newsletter: After getting the newsletter content from client and also analyzing the different segments, we will start creating the design of newsletter. We will send the design mockups of the newsletter for client approval. We will add the unsubscribe button on our newsletter so that if any recipients want to quit receiving the newsletter then he/she can do it through submitting hi/her email address on unsubscribe forum.
  • Update Email Data List: We will remove all the unsubscribe emails from the master email data list. We will also search more relevant email IDs.
  • Blast Schedule: We will send the newsletter blast once in a month. Every month we will create new design of newsletter, and add unique content.
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    Expected Results:

    Traffic Increase – With our newsletter marketing campaign, traffic on our landing page as well as on website will increase.
    Brand Popularity – With our newsletter marketing campaign, our company brand awareness will also increase.
    Leads Increased – With our newsletter marketing campaign, your website traffic will increase. As a result coming visitors will convert into confirmed leads.

    If you would like more information on you can use Email marketing to benefit you in your practice or business, please contact us for more info:

    Thank you!